Revealed For The First Time To Our Readers; A Little Known Technique That Can Mean The Difference Between A Successful PPC Adwords Campaign And One Resulting In Failure.

Online marketers are always looking for any advantage they can find to identify and create a profitable PPC Adword campaign.

What if a strategy existed where you could start any PPC marketing campaign with a 40% higher probability of success; do you think you would make more money? Of course you would, but what strategy can make such a difference in predicting the success of one’s campaign?

The tactic that I am about to reveal, is available to everyone, but only a few know of its power to quickly reveal if a PPC campaign will be successful. This tactic is just one of the many strategies and tactics we reveal in our Internet Marketing Strategies & Tactics $7.97 Membership Program.

The strategy is this: Simply begin any PPC campaign with only the keywords that have a high probability of commercial intent.

What do we mean by commercial intent? Studies have found that some keywords have a higher probability of a person purchasing a product than other keywords. For example: If we were to do a search using the keyword “Nikon DX40 Camera”, there is a greater chance that I am ready to buy (commercial intent), than if we were doing a search on “Digital Camera.”

We know that most people use the Internet to research information about products. But there reaches a point in the process when you make a decision to buy; and that is when you want to be the PPC ad they click on. The question is: can we predict what keywords have a higher commercial intent then others?

There are expensive software programs that will provide you with commercial intent, but most online marketers can’t afford them, especially when you are just getting started in online marketing. Fortunately, there is a free tool, which will provide you with this information. This tool is part of Microsoft’s adCenter Labs. You can get access to this tool by going to http://adlab.msn.com/Online-Commercial-Intention/Default.aspx. You simply plug any keyword or phrase into this tool and it will predict the commercial intent for that keyword.

If you start your campaign by testing only those keywords with the highest commercial intent, you can dramatically increase the probability of finding a successful Adwords campaign.

To apply this strategy you need to first identify a list of keywords that you want to bid on Google Adwords. I generally like to start off with a list of 100 or so keywords.

Next, go through your list and try to identify those keywords that you feel should have commercial intent. I like to narrow the list to about 20 keywords that I feel should have the highest commercial intent.

Next, go to http://adlab.msn.com/Online-Commercial-Intention/Default.aspx. Once there, you simply plug any keyword or phrase into this tool and it will predict the commercial intent for that keyword. Write that figure along side of your keyword.

After you have completed this process for all the keywords on your short list, you can see which keywords have the highest commercial intent. You then will select one or two keywords to use for a test. I recommend that your use a keyword or keyword phrase with at least 3000 searches a month so that I can test the ad quickly.

Finally create you Google Adword ads and test them to see which has the highest CTR and which ad converts the best into sales.

Using this process you know that these should be your best converting sales keywords, so you can see if the Adword campaign will be profitable or not.

Authors Bio

For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.

Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.

Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .

How To Build A List Of Potential Buyers… BEFORE You Even Have A Product!

A common obstacle for most online businesses is they don’t have a list of people to contact when they start their online business. Everyone in online marketing will agree that it would have been much easier to launch a product if they had a list of 5,000 – 10,000 people to contact in their niche. There is a simple solution to this problem, which is to use Google AdWords to start marketing to people in your niche before your product even exists?

By applying this strategy, you can start building your list of potential people to sell your product too immediately. You don’t have to wait months while you’re building your product before you find a group of eager buyers in your market. You simply need to find someone else’s product for your niche (preferably one that will complement your product) that you can sell while you build your own product.

This strategy also lets you get your business up and running quickly, in a matter of days instead of months. And, while you are building your list of potential buyers, you will be making sales that can help cover any of your costs.

Finally, it’s a fantastic way to confirm that you have a product that will sell once it is released to the general population. You can easily get feedback from your initial list on their interest for the product that you plan to bring to market.

Here’s how you can implement this strategy…

• Find an affiliate program for a product that you can sell to your niche market

You’ve done your keyword research and you know what people are searching for in your niche market.

Now it’s time to put those keywords to the test!

How do you do this? You find a product for your niche, which solves one of their three largest problems.

For example, let’s say one of your top keyword phrases is, “how to sell a horse on the internet.”

Based on this and other similar keyword phrases, you’re thinking about creating an eBook that shows people how to sell their horse on the internet. In your research of affiliate products, you find someone who is selling a program on horse training.

• You then sign up as an affiliate and create a squeeze page to capture their name and email address.

You tell them you have found a great solution to training horses.

Here’s the really great thing about this strategy…

You will also be building a list of potential buyers who have already proven they’re active in your niche market.

 

• Use Google AdWords to drive potential buyers to your squeeze page

Once you’ve created your squeeze page, you’ll want to start sending traffic to it right away.

That’s where Google AdWords comes in… PPC ads are simply the best way to send instant traffic to a website.

We suggest that you sign up with Google AdWords and create a minimum of 5 ad groups representing your top keywords. This will give you a great opportunity to test the effectiveness of your keywords and your squeeze page.

Set a minimum budget. The more traffic you send to your site, the bigger your list will be when it comes time to launch your product.

… And that means more potential customers for you!

Not only will this strategy help you build a list, it will also give you critical information to help to build your website. You will have discovered the keywords that send the greatest number of converting visitors. Plus, you can test different versions of your squeeze page to determine which benefits are most appealing to your target audience.

The bottom line is this: you don’t need to wait until you have your own product to start building your list. You can find an affiliate program, build your squeeze page, create your Adwords Campaign, and start making money within 48 hours.

How you implement this strategy

1. We suggest you go to Clickbank.com to find affiliate products for your niche market. We recommend that you look for products that pay at least $30 in affiliate commissions.
2. You should click on the link and visit the sales page for each product. You want to find a product with a sales page that will convert visitors to sales. The best way to judge that is to see how you feel when you are on the sales page. Are you compelled to buy their product if you had the problem that they say they can solve? If you are, that’s a good indication that it’s an affiliate program that will work.

Here are 5 questions you should ask yourself about the landing page’s quality.

1. Does it look believable?
2. Does it look trusting?
3. Are there any testimonials?
4. Does it clearly state what the customer will receive?
5. Are there any “extras” like videos, actors that walk onto the screen and talk directly to the visitor, or a “timer”?

3.  Narrow your list to three products and then select the one that you feel is the best one to promote. Keep the other two in the back of your mind, in case your first product doesn’t sell. The benefit of selling someone else’s product to build your list, is that if it doesn’t convert you can replace it with a different product.

One final note: don’t try to find the “hot new product” to sell. Your primary goal is to build your list, so you want a product that applies to your niche market. It doesn’t do you much good if you are trying to break into the “horse” market, and you build a list from the “weight loss” market. You want to stay within your niche market.

Authors Bio

For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.

Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.

Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .

How to select a domain name to help you rank high with Google for your keywords

Most people think of a name that they want to use as their company name and then see if the same name is available for their website. Unfortunately, if you are trying to rank high in the search engines, this way to selecting a domain name doesn’t work to your advantage. You shouldn’t think of your domain name and your branding name as one-in-the-same.

Your brand is the name that you will plaster all over your website so that people associate that name (brand) with you. You domain name will be used by the search engines in their algorithm to help determine if you website is relevant to the keywords that someone is searching upon.

To understand why it is important to select a good domain name for SEO (Search Engine Optimization) purposes you need to understand some basics of SEO.

Most people think SEO is a science: if you do this then that will occur. If that were the case, everybody would end up on the first page of Google. Actually, SEO is more art than it is science. There are various pieces of the puzzle that are necessary if you want to rank high in the organic search results, but how you put the pieces together is up to you and that will ultimately determine if you get on the first page of Google.

With that in mind, there are some basic rules that you must understand about SEO, because if you don’t follow these rules it will be incredibly hard to get on the first page of Google.

The first rule is to work you keywords into your domain name. For example, let’s say that I’m targeting the keyword phrase “horse boarding stables”, then I would want to select a domain with that keyword phrase in my name.

The first thing I would do is to search for the domain www.horseboardingstables.com. If a website is found and displayed in my browser, I know that that name is already taken and I will have to find a different domain name. We actually have a website in this niche market and we selected the domain name www.horseboardingstablesbystate.com.  Notice that the keyword phrase “horse boarding stables” is contained in the domain name.

One of the factors that Google uses to determine if a website is relevant to what the person is searching for is whether the domain name contains the actual search term. If my brand was J&J Ranch and we boarded horses, which website do you think Google is more likely to think is relevant to the search term “horse boarding stables”: www.jjranch.com or www.horseboardingstablesbystate.com. Google looks at the later as being more relevant.

Targeting more than one keyword or phrase

Let’s say that you want to target more than one keyword or phrase, how would you overcome that problem without the domain name getting too long. We solve this problem by creating a file folder in the website’s main directory that is identified by the phrase that we are targeting. For example, let’s say that our main phrase is “horse boarding stables” and our secondary phrase is “Colorado horse boarding stables”, we would handle it as follows: www.horseboardingstables.com/coloradohorseboardingstables/.

 

This is referred to as keyword stuffing and it has to appear to be natural to your type of website or Google may penalize you. Whether or not they penalize you will be determined by looking at the context of the rest of your website. In our case, www.horseboardingstablesbystate.com is a directory of horse boarding stables by state, so it is a natural way to help identify the categories of the website or blog.

We hope that you have found this strategy useful. I will assure you if you apply this strategy to your online marketing business, it will help you to improve your ranking with the search engines.

Authors Bio

For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.

Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.

Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .