Internet Marketing Strategies To Make Money Online » internet marketing strategy

You CAN Increase Sales By Merely Using These Power Words and Phrases In Your Sales Copy

Internet Marketing Strategies and Tactics — Sat, 26 Dec 2009 20:23:00 +0000

So how do you apply this tactic to your Internet marketing business?
People want a bargain and they are motivated to act when they see the word “Sale.” The word “Sale” leaves them with the impression that a product is only available at this price for a limited time and if they don’t act now, they are likely to miss the opportunity.

In your marketing strategy, you should use the word “Sale” or “Discounted Offer To The First 50 People.” It invokes a sense of scarcity, which causes people to act. The word sale has a well-defined meaning in your prospects mind: it means a bargain for a limited time. Act now!

Here is how we have applied this strategy with our Document Imaging software.

Our document imaging software has a base price of 5-concurrent licenses for $26,000. This price is cost prohibitive for many small businesses. Generally, once a year, we send a special onetime offer to our prospects that haven’t purchased a system from us. In virtually every case, they haven’t purchased any document imaging system because of price.

We run a 30-day sale where they can purchase 2-concurrent licenses for $1,200. You would be amazed at how many businesses decide to purchase a system at the sales price. We have them calling on the last day of the sale telling us they are sending a check next day FedEx.

You can see a number of strategies used on our document imaging website at www.disusa.com.

Authors Bio – Randy Van Ittersum

For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.

Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.

Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .

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ONLY VIEW THIS: If You Are Truly Serious About Discovering How To Increase Your Sales and Profits By Merely Knowing the Hidden Forces that Shape Our Buying Decisions

Internet Marketing Strategies and Tactics — Mon, 21 Dec 2009 21:03:34 +0000

If you are interested in getting three delicious raw food recipes, you can do so by going to www.sensationalrawrecipes.com . You can learn more about the raw food diet and sensational raw food chef, Beth Wilke at www.sensationalrawfooddiet.com .

Authors Bio – Randy Van Ittersum

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If You Want To Drive Massive Amounts Of Traffic To Your Website, You Need To Implement This Internet Marketing Strategy Today!

Internet Marketing Strategies and Tactics — Wed, 16 Dec 2009 17:19:52 +0000

Most online marketers believe that SEO is the most effective way you can get traffic to your website. I don’t agree!

You can’t deny that search engine optimization is a critical component to your long term online marketing strategy, it is no longer the “holy grail” of internet marketing. Today, you will acquire traffic from multiple sources, not just from the first page of Google.

This is exciting news if you have an internet marketing business, because you don’t have to rely on your ranking with Google to succeed. You simply have to position yourself wherever your prospects congregate online.

Here is a tidbit of marketing advice that I received from Internet Marketing guru David Frey: “If you want to succeed online, be where the people are.” In other words, stand amongst a large crowd and some of the people will stumble upon you. If there are a lot of people that stumble upon you, you can have a very successful online business.

Several years ago, your ranking on Google determined your success. You had to rank on the first two pages of Google if you expected to get free organic traffic to your site. The fact is social websites have more searches performed than does the Google Search Engine.

Don’t misunderstand me, if you are on the first two pages of the Google search results you will get a huge amount of traffic, but most people marketing on the internet will get more traffic from Web 2.0 sites.

Today’s online marketing strategy is best described by a term I first heard from Internet Marketing guru – Jeff Johnson. He coined the online marketing term as ‘Breadcrumb Marketing’. Your strategy should be one of being everywhere people in your market congregate, and leave a trail of breadcrumbs back to your website.

If you follow this strategy and promote where your niche market congregates, you can drive huge amounts of free traffic to your website. In today’s online world, you will find people from your niche market hanging around Web 2.0 websites like YouTube, Facebook, and Digg.

This point is worth repeating: this is an exciting development for anyone marketing online because Google no longer controls your success, you do. The next step is for you to define and execute an internet marketing strategy that takes advantage of these new trends brought on by Web 2.0 sites.

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Revealed For The First Time To Our Readers; A Little Known Technique That Can Mean The Difference Between A Successful PPC Adwords Campaign And One Resulting In Failure.

Internet Marketing Strategies and Tactics — Tue, 15 Dec 2009 15:25:50 +0000

Online marketers are always looking for any advantage they can find to identify and create a profitable PPC Adword campaign.

What if a strategy existed where you could start any PPC marketing campaign with a 40% higher probability of success; do you think you would make more money? Of course you would, but what strategy can make such a difference in predicting the success of one’s campaign?

The tactic that I am about to reveal, is available to everyone, but only a few know of its power to quickly reveal if a PPC campaign will be successful. This tactic is just one of the many strategies and tactics we reveal in our Internet Marketing Strategies & Tactics $7.97 Membership Program.

The strategy is this: Simply begin any PPC campaign with only the keywords that have a high probability of commercial intent.

What do we mean by commercial intent? Studies have found that some keywords have a higher probability of a person purchasing a product than other keywords. For example: If we were to do a search using the keyword “Nikon DX40 Camera”, there is a greater chance that I am ready to buy (commercial intent), than if we were doing a search on “Digital Camera.”

We know that most people use the Internet to research information about products. But there reaches a point in the process when you make a decision to buy; and that is when you want to be the PPC ad they click on. The question is: can we predict what keywords have a higher commercial intent then others?

There are expensive software programs that will provide you with commercial intent, but most online marketers can’t afford them, especially when you are just getting started in online marketing. Fortunately, there is a free tool, which will provide you with this information. This tool is part of Microsoft’s adCenter Labs. You can get access to this tool by going to http://adlab.msn.com/Online-Commercial-Intention/Default.aspx. You simply plug any keyword or phrase into this tool and it will predict the commercial intent for that keyword.

If you start your campaign by testing only those keywords with the highest commercial intent, you can dramatically increase the probability of finding a successful Adwords campaign.

To apply this strategy you need to first identify a list of keywords that you want to bid on Google Adwords. I generally like to start off with a list of 100 or so keywords.

Next, go through your list and try to identify those keywords that you feel should have commercial intent. I like to narrow the list to about 20 keywords that I feel should have the highest commercial intent.

Next, go to http://adlab.msn.com/Online-Commercial-Intention/Default.aspx. Once there, you simply plug any keyword or phrase into this tool and it will predict the commercial intent for that keyword. Write that figure along side of your keyword.

After you have completed this process for all the keywords on your short list, you can see which keywords have the highest commercial intent. You then will select one or two keywords to use for a test. I recommend that your use a keyword or keyword phrase with at least 3000 searches a month so that I can test the ad quickly.

Finally create you Google Adword ads and test them to see which has the highest CTR and which ad converts the best into sales.

Using this process you know that these should be your best converting sales keywords, so you can see if the Adword campaign will be profitable or not.

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How To Build A List Of Potential Buyers… BEFORE You Even Have A Product!

Internet Marketing Strategies and Tactics — Mon, 14 Dec 2009 13:01:17 +0000

A common obstacle for most online businesses is they don’t have a list of people to contact when they start their online business. Everyone in online marketing will agree that it would have been much easier to launch a product if they had a list of 5,000 – 10,000 people to contact in their niche. There is a simple solution to this problem, which is to use Google AdWords to start marketing to people in your niche before your product even exists?

By applying this strategy, you can start building your list of potential people to sell your product too immediately. You don’t have to wait months while you’re building your product before you find a group of eager buyers in your market. You simply need to find someone else’s product for your niche (preferably one that will complement your product) that you can sell while you build your own product.

This strategy also lets you get your business up and running quickly, in a matter of days instead of months. And, while you are building your list of potential buyers, you will be making sales that can help cover any of your costs.

Finally, it’s a fantastic way to confirm that you have a product that will sell once it is released to the general population. You can easily get feedback from your initial list on their interest for the product that you plan to bring to market.

Here’s how you can implement this strategy…

Find an affiliate program for a product that you can sell to your niche market

You’ve done your keyword research and you know what people are searching for in your niche market.

Now it’s time to put those keywords to the test!

How do you do this? You find a product for your niche, which solves one of their three largest problems.

For example, let’s say one of your top keyword phrases is, “how to sell a horse on the internet.”

Based on this and other similar keyword phrases, you’re thinking about creating an eBook that shows people how to sell their horse on the internet. In your research of affiliate products, you find someone who is selling a program on horse training.

You then sign up as an affiliate and create a squeeze page to capture their name and email address.

You tell them you have found a great solution to training horses.

Here’s the really great thing about this strategy…

You will also be building a list of potential buyers who have already proven they’re active in your niche market.

Use Google AdWords to drive potential buyers to your squeeze page

Once you’ve created your squeeze page, you’ll want to start sending traffic to it right away.

That’s where Google AdWords comes in… PPC ads are simply the best way to send instant traffic to a website.

We suggest that you sign up with Google AdWords and create a minimum of 5 ad groups representing your top keywords. This will give you a great opportunity to test the effectiveness of your keywords and your squeeze page.

Set a minimum budget. The more traffic you send to your site, the bigger your list will be when it comes time to launch your product.

… And that means more potential customers for you!

Not only will this strategy help you build a list, it will also give you critical information to help to build your website. You will have discovered the keywords that send the greatest number of converting visitors. Plus, you can test different versions of your squeeze page to determine which benefits are most appealing to your target audience.

The bottom line is this: you don’t need to wait until you have your own product to start building your list. You can find an affiliate program, build your squeeze page, create your Adwords Campaign, and start making money within 48 hours.

How you implement this strategy

We suggest you go to Clickbank.com to find affiliate products for your niche market. We recommend that you look for products that pay at least $30 in affiliate commissions.
You should click on the link and visit the sales page for each product. You want to find a product with a sales page that will convert visitors to sales. The best way to judge that is to see how you feel when you are on the sales page. Are you compelled to buy their product if you had the problem that they say they can solve? If you are, that’s a good indication that it’s an affiliate program that will work.

Here are 5 questions you should ask yourself about the landing page’s quality.

Does it look believable?
Does it look trusting?
Are there any testimonials?
Does it clearly state what the customer will receive?
Are there any “extras” like videos, actors that walk onto the screen and talk directly to the visitor, or a “timer”?

3. Narrow your list to three products and then select the one that you feel is the best one to promote. Keep the other two in the back of your mind, in case your first product doesn’t sell. The benefit of selling someone else’s product to build your list, is that if it doesn’t convert you can replace it with a different product.

One final note: don’t try to find the “hot new product” to sell. Your primary goal is to build your list, so you want a product that applies to your niche market. It doesn’t do you much good if you are trying to break into the “horse” market, and you build a list from the “weight loss” market. You want to stay within your niche market.

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Most Entrepreneurs Are Leaving Buckets Of Money On The Table… And Putting Control Of Their Business In Someone Else’s Hands.

Internet Marketing Strategies and Tactics — Thu, 10 Dec 2009 11:44:10 +0000

If you’re marketing on the Internet and you don’t have your own product to sell, you’re sabotaging your own business.

An internet business is no different in this respect than a brick-and-mortar business. If you don’t own the product, somebody else controls your business, plain and simple. If something happens to that company, it can have a dramatic effect on your income.

I know from experience. I live in North Carolina, and Amazon announced earlier this year that they were severing their relationship with all affiliates in North Carolina to Avoid Taxation by North Carolina. I had absolutely no control over Amazon’s pull out of North Carolina.

In today’s market, we see the ripple effect when companies go out of business because of tight credit markets and the recession. It has a negative impact on anyone who is associated with a company that goes out of business. When you sell somebody else’s product or services, your success will always be at the mercy of somebody else’s business.

An example of this was when Chrysler and GM scaled back on the number of dealers in their networks. Although these dealers thought they owned their own business, they were only a sales arm of the manufacturer. They had no control over the total devastation of their business brought about by a decision made by their supplier.

If you’re marketing on the Internet and you don’t have your own product to sell, you’re sabotaging your business.

If for no other reason, you should develop your own product so that you maintain control over your own business. This fact alone should motivate you to create your own product, but if it doesn’t, there are seven other powerful reasons why you should create your own product. We are going to share the first three with you …

First, you can’t expand your marketing efforts through other people…

A very wise man businessman once shared with me that there are only two ways to make money in this world: you either have money which in turn allows you to make more money, or you must duplicate yourself through other people. Affiliate marketing is the way you duplicate yourself on the Internet. If you don’t have your own product, you can’t get affiliates to sell for you.

By having your own product, your old competitors become your new sales force…

Second, if you’re not selling your own product, you face fierce competition from other affiliates.

You’re always forced to ask yourself the following question: how do I differentiate myself from other affiliates who are selling the same product?

In the brick-and-mortar world, competition is a less significant problem. This is because geographic boundaries limit the effect the competition can have on your business. For example, if you have a store in one community, and your next competitor is 60 miles away, he’ll have little effect on your business. But on the Internet, your competitor is only one click away and that can have a huge effect on your business.

Third, it’s harder for you to be recognized as an authority in your niche market…

When you sell someone else’s product, you are just another player in a very large field. From a consumer’s standpoint, it doesn’t matter if they purchase the product from you or from a competitor. Once you create your own product, you take on a new status in your niche market. You will be considered an authority in your niche and that translates into increased sales.

The final four reasons for manufacturing your own product…

You will experience greater profits and put more money into your pocket. Wow, creating your own product could double, triple or even increase your income tenfold. For example:

Assume that you are selling someone else’s product and make a 50% commission, which is equal to $25 per sale. When you sell 1,000 units, your gross profit is $25,000. Now, let us assume that you sell your own product for $50 and keep 100% of the money. If you sell the same 1,000 units, your gross profit is $50,000. You doubled your profit and put an additional $25,000 into your pocket.

But, it gets even better…

You can also expand your sales by setting up an affiliate program. Let’s assume in addition to your own personal sales, you have 10 affiliates selling your program. What happens when each one makes 1,000 sales just like you.

First, you have expenses that weren’t there when you just sold the program yourself. Let’s say that 60% of sales goes to expenses such as commissions and other affiliate costs. You have 10,000 additional sales at $50 = $500,000 in sales. But, 60% or $300,000 goes out in affiliate costs and you net $200,000. The income you derive from affiliate sales is $200,000 and the income you get from your own sales is $50,000 for a total of $250,000. That is a tenfold increase in your net income.

But, it gets even better…

Now you control the price, so let’s say that you decide to raise the price by 10% or $5.00. However, because you raised your price, you actually experience a 5% decrease in business. Your sales are now 950 units at $55.00 which generates a profit of $52,250. Your affiliate sales are also reduced to 9,500 units, which at $55.00 grosses $522,500. After you subtract 60% for affiliate expenses ($313,500) you are left with a profit of $209,000. When you add the $209,000 profit from affiliates to your $52,250, you have a total profit of $261, 250, which is an increase of $11,250 just because you control the price.

But, it gets even better…

When you sell someone else’s product, you are just another player in that niche market. It doesn’t matter if someone purchased the product from you or purchases it from a competitor. But, once you create your own product, you take on an new status in your niche. You become an authority in your niche.

When you become an authority in any niche market, people tend to listen to what you have to say. That translates into increased sales. Isn’t this what you want? You got into business on the Internet to make money. More sales equates to more money!

But, it gets even better…

By having your own product, you add unique content to your website. Google loves websites with unique content. And, because you’re an authority, other websites will naturally link to you. Google also loves websites that have lots of one way links to them. They recognize these sites as authority sites and rank them higher in the organic search results.

If your ranking lands you on the first page of Google, you get more organic leads and this in turn leads to more sales and additional profits. All of this happens just because you have developed your own product.

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Getting Ready To Shoot Your YouTube Video

Internet Marketing Strategies and Tactics — Tue, 08 Dec 2009 14:15:30 +0000

Planning

Planning your video is probably the most important step in the entire process. Your planning is what gives direction to your video shoot and to the final product that you produce. Therefore, this is where most of your energy should be spent.

To be good at each step of the process… camera work, and editing, you must have a clear picture of the entire process; and what the finished product should look like. This is where the difference between an amateur and a professional shows up most dramatically; an amateur “points and shoots”, whereas a professional “plans and shoots”.

We simply can’t stress enough, planning is everything when it comes to creating a good video.

Shoot plan

A good plan should have a clear purpose for every shoot. As a general rule, everything should be moving you towards a larger plan. Your focus should be on “what do I want this to look like on video?” You will then shoot the action to achieve your goal.

You will need to decide how many shots of a scene you want to shoot. Do you want to shoot at several different angles so that you can capture different perspectives when you edit your project and assemble all the pieces into the final video? Is the location important? Is the time of day you shoot your video important? All of these things have to be taken into consideration as you lay out your shoot plan.

Planning to edit

It is important to remember that everything you capture on camera must be shot with editing in mind. There are two ways to edit your video: one is post-production and one is in-camera. Most of your editing will be done in post production but on-camera editing will make your post production editing easier.

Post-production editing is the process taking the video that you have recorded and assembling your shots into your storyboard via editing software. Post-editing is what gives your final product a professional look.

In-camera editing means that what you shoot is what you get. The difference is that you are making editing decisions as your shoot. An example of in-camera editing is when you decide to zoom in on your subject or pan the scene. In-camera editing requires more planning, foresight and experience than post-production editing.

Once you have your overall plan in mind, you are ready to plan individual shots. As I mentioned earlier, you should have a reason for every shot. Is the shot necessary to tell the story? Is your audience going to care about what is being shot?

Once you decide on a shot, you then need to think about what is the best way to get it. This is the time you should be thinking about the composition of the shot, not at the time of shooting. What angles should the shot be taken at. Should it be a close up or a full body shot? What are you trying to convey to your audience?

It is usually good to get several variations of the shot so that you can choose the best one later in the post-production editing process. One important note: it is important that you leave 5 seconds of picture at the beginning and end of each shot as a buffer for post-production work.

Framing

Shots are all about composition and framing is the process of creating that composition. It should be noted that framing techniques are very subjective. What one person finds pleasing another doesn’t. Therefore, it’s a good idea to follow the basic rules of still photography.

Make sure the shot is level with the horizon unless you are purposely going for a tilted effect. You do this by looking for horizontal and vertical lines in the frame.
The rule of thirds… divides the frame into nine sections. Your points of interest should occur at 1/3 or 2/3 of the way up or across the frame. It generally shouldn’t occur in the center of the frame.
“Headroom”, “looking room”, and “leading room”… refer to the area of the frame that is purposely left empty. Without this empty space, the subject will look uncomfortably close. A common mistake of amateur’s is to leave too much headroom, which doesn’t look good.
Everything in your frame is important… what does the background look like? You also need to pay attention to the edges of the frame. It looks ok to cut a person off at the waist, but not at their knees.
To become good at understanding these rules and seeing good composition, watch some TV and movies. Notice which shots stand out. When shooting video, it’s all about camera positioning and frame composition.

Here are seven tips you should know before you shoot an Internet marketing video. Knowing these tips will make your video more professional. They will also save you from some costly mistakes.

1. Know your equipment

It is important to understand that every camcorder is different and every model has its own idiosyncrasies. It usually takes a while before you become comfortable using your camcorder.

Start with the basics. Know where the start and stop recording button is and learn just how far you can move your thumb before you hit a button that will accidently activate a feature you don’t want to activate. Learn when your camcorder is recording and when it’s not.

You should also practice using the zoom feature. Each camcorder seams to require a different touch to work the zoom.

Finally, you should learn to manually focus your camcorder. You may find shots that require you to manually focus instead of using the auto focus feature.

2. Learn to use your backlight button

The backlight is designed for those situations where you are shooting video with someone against a brigt background and the only thing you get is a silhouette. Normally you should move your subject to a position where they are properly lit, but sometimes that’s not possible. The backlight control opens the aperture a few stops, which makes your subject more properly exposed.

Fortunately, with the type of video you will normally shoot for you online products, you can avoid poorly lit situations with proper planning.

3. Setting up and using your tripod

You also need to practice using your tripod. Tripods very in many ways, some pan and tilt smoother than others, and some use different ways to make height and leveling adjustments. You want to know what loosens what and which lock does what.

4. Be prepared for the shoot

Are your batteries fully charged?
Do you have your AC power supply if your batteries run dead? Did you bring an extension cord? Do you have extra batteries?
Do you have enough tape or digital memory? Do you have extras in case the tape or memory card is bad?
Are you shooting with special lighting? Do you have extra bulbs in case one burns out?

5. Overshoot if possible

Due to the fact that your finished video will be created in post-production editing, we recommend that you overshoot when possible. You will want to get close-ups of faces and any products that you are demonstrating. Adding these shots to your final video can mean the difference between a boring video and one that is lively and exciting. Therefore, as long as you have power and tape, shoot, shoot, and shoot some more.

6. Use a good microphone to capture your audio

Be aware, built in microphones on camcorders aren’t very good. They capture all the noise in a room so your videos will end up having a lot of background noise.

You should use an external microphone that is plugged into your camcorders audio jack if you want to have quality audio with your video.

7. Have a plan

Every video you shoot tells a story. What is your story?

Every story has a beginning, middle, and end, but you don’t need to shoot your video in chronological order. If you do shoot scenes out of order, you need to understand how they fit into your final product.

Finally, be flexible, because sometimes the unexpected happens, so be open to “found” shots. Sometimes, these shots can become the highlight of your video.

How do you apply this strategy to your internet marketing efforts?

If you are not using video with your online marketing efforts, you are leaving money on the table. Video increases sales, period. You need to learn to shoot video to use with your Internet marketing business.

If at all possible, shot your video indoors where you have more control over the elements such as sound and lighting.

We recommend that you create your videos using the storyboard method we describe in another video on this blog. This is the easiest form of video to create and one of the most powerful videos you can create for your online marketing business.

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Finally Revealed! Instant Strategy Anyone Can Use To Increase Sales From 1/2% to 12%… Add Video To Your Sales Process Using This Proven Tactic

Internet Marketing Strategies and Tactics — Mon, 07 Dec 2009 15:38:25 +0000

There are many reasons why you want to use video in your internet marketing business, but one statistic stands out from all the rest.

Typically, only ½% to 2% of visitors to your website will purchase your product if your website is text only. If you ad sales-orientated videos to your site, of the people viewing them over half will take some sort of action, and 12% will actually purchase the product offered.

Simply put, if you’re not using video in your online marketing efforts, you’re leaving money on the table.

When you use video, you need to determine how you are going to use the video you produce….

Will the video be used to pre-sell your product
Will it be used to actually sell your product
Will your video be used to demonstrate a feature of your product
Will it be the information product itself.

Once you define how you want to use the video, the next step is to crystallize the message that you want to convey to your audience. We like to teach “The Seven Slide Solution” by Paul Kelly. A study from Princeton University on cognitive science reported that the average person can hold and process only seven pieces of information in short memory at one time.

Paul Kelly writes that: “people think in ideas, not in facts and that the structure by which people communicate ideas with one another is with stories.” When you build your video around a story, your audience will understand your ideas and can be persuaded to consider changing their status quo.

Stories are the most powerful communication device anyone can use to sell a product or idea.

To tell a great story, you need to storyboard the sequence of how you want to lay out your video. A storyboard conveys a visual line of reasoning and shows how each idea relates to the other ideas. It allows you to determine what should be included or excluded from the presentation.

What makes this process easy is that every good story has the same structure. As long as you follow that structure, you are guaranteed to make a great video.

You start with a premise – the premise is the message. It is the theme or central idea that the story is built around. A good story can only have one premise otherwise the story becomes unwieldy and meaningless.
Next you have the core conflict – this is the “hook” that holds your audience’s attention. People love conflict, especially when it can be observed from afar. Conflict holds our attention because people are naturally curious and want to see what happens when two forces or ideas are in opposition to one another.
Next, you examine the conflict from multiple viewpoints and build tension – when you look at the consequences of the conflict you build tension. Tension takes your audience on a journey and builds a desire to see what happens next.
When the tension is at its peak, you offer a choice – a fork in the road. This is the moment of truth when a decision must be made and the audience waits to see it it’s the right one.
This leads to the resolution of the core conflict and does a number of things… it shows the result of the choices that were made and leaves the audience feeling satisfied that they know the outcome.

Building the scenes of your presentation…

One of the advantages to creating videos using the storyboard method is that you can create chunks of material that can be inserted into the video using editing software. When you build your video you will focus on 7 scenes (mini-videos within the storyline). There is a specific role for each scene.

Scene 1 – engagement
Scene 2 – backstory
Scene 3 – build tension
Scene 4 – bring it to a boil
Scene 5 – offer choices
Scene 6 – provide resolution
Scene 7 – set up the “sequel”

The role of scene 1 is to capture the audience’s attention. It is similar to reading the jacket cover summary of a book in the bookstore. It’s when you decide to buy it or put it back on the shelf. With your video, it’s when you decide to continue watching the video.

The role of scene 2 is to provide the backstory. It describes how you came to this point or how the main character came to this point. It is the part of the video where you want your audience to say: I can relate to that.

Scene 3 is where you create tension by exploring the consequences and repercussions of taking or not taking action to address the conflict.

Scene 4 is used to bring the tension to a boiling point. It is the point in the video where you want to bring your audience to where they want relief. They want the main character of the story to make a decision so that they can see how the story turns out.

Scene 5 is used to relieve the tension which can only be done when someone makes a decision. It’s the turning point of the story and the point where a choice is made.

Scene 6 is when the core conflict is resolved and you learn what how the main characters life has changed to date.

Finally, scene 7 sets up the sequel. It sets the stage for the audience to go deeper and learn more.

One more structure needs to be discussed before you begin creating your scene layout. It is how to structure each scene for use in your storyline.

You should design the scene according to the following structure:

Plant a question
Evoke an emotion
Answer the question
Move the story forward

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What Everybody Should Know… About How To Increase Sales By Using This Four Letter Word

Internet Marketing Strategies and Tactics — Thu, 03 Dec 2009 20:07:49 +0000

Last week we talked about “The Hidden Forces That Shape Our Decisions” and the marketing principle of “Relativity.” This week we are going to discuss a “Power Word” that has made businesses a fortune. But, what is so remarkable about this power word is that once again we will see how people don’t behave in a rational way when it comes to their buying decisions, but rather in a predictable irrational manner.

There are a number of power words and phrases that you should incorporate into your sales copy because of the effect they have on your prospect. Here are just some of the most powerful selling words and phrases that you should use:

Free
Transforming
New
Secret
How to
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Sale

In this article, we are going to examine the power word “Sale”, because it’s a word that causes people to act irrationally and take action.

Let me share with you a true story of a friend of mine and how this four-letter word helped get him promoted into a senior management position for a large regional retailer. When he started with this retailer, he was in the grocery department of one of the stores in the chain. It all started when there was a contest on who could sell the most candy bars of this one major brand. That particular candy bar sold for 15 cents at the time.

He wasn’t doing so well when he read an article about marking a item on sale, but don’t reduce the price. Instead, raise the price. So, he took the 15-cent candy bars that weren’t selling very well and created a display and put up a big sign that said “Sale – 5 for $1.” What happened surprised even him. He started selling boxes of the stuff even though you could purchase the same item for 15-cents or 5-bars for 75-cents.

That shows just how irrational people are when they see the word “Sale”. But, the story doesn’t stop there. On day, he decided to improve his sign and he drew a squiggly red cloud around the word “Sale”. You would not imagine what happened next. He sold five times the number of boxes than he did with just the word “Sale”. Nothing changed other than drawing a squiggly red line around the word “Sale.”

In the end, he won the national contest, which eventually led to a promotion in his company. Who would have guessed!

Is it rational that someone would buy five candy bars for more money than they would pay at the regular price just because of the word “Sale.” Not at all, but that illustrates the power of the word “Sale” on the human psyche.

So how do you apply this tactic to your Internet marketing business?

People want a bargain and they are motivated to act when they see the word “Sale.” The word “Sale” leaves them with the impression that a product is only available at this price for a limited time and if they don’t act now, they are likely to miss the opportunity.

Here is how we have applied this strategy with our Document Imaging software.

You can see a number of strategies used on our document imaging website at http://www.disusa.com/.

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