Revealed For The First Time To Our Readers; A Little Known Technique That Can Mean The Difference Between A Successful PPC Adwords Campaign And One Resulting In Failure.

Online marketers are always looking for any advantage they can find to identify and create a profitable PPC Adword campaign.

What if a strategy existed where you could start any PPC marketing campaign with a 40% higher probability of success; do you think you would make more money? Of course you would, but what strategy can make such a difference in predicting the success of one’s campaign?

The tactic that I am about to reveal, is available to everyone, but only a few know of its power to quickly reveal if a PPC campaign will be successful. This tactic is just one of the many strategies and tactics we reveal in our Internet Marketing Strategies & Tactics $7.97 Membership Program.

The strategy is this: Simply begin any PPC campaign with only the keywords that have a high probability of commercial intent.

What do we mean by commercial intent? Studies have found that some keywords have a higher probability of a person purchasing a product than other keywords. For example: If we were to do a search using the keyword “Nikon DX40 Camera”, there is a greater chance that I am ready to buy (commercial intent), than if we were doing a search on “Digital Camera.”

We know that most people use the Internet to research information about products. But there reaches a point in the process when you make a decision to buy; and that is when you want to be the PPC ad they click on. The question is: can we predict what keywords have a higher commercial intent then others?

There are expensive software programs that will provide you with commercial intent, but most online marketers can’t afford them, especially when you are just getting started in online marketing. Fortunately, there is a free tool, which will provide you with this information. This tool is part of Microsoft’s adCenter Labs. You can get access to this tool by going to http://adlab.msn.com/Online-Commercial-Intention/Default.aspx. You simply plug any keyword or phrase into this tool and it will predict the commercial intent for that keyword.

If you start your campaign by testing only those keywords with the highest commercial intent, you can dramatically increase the probability of finding a successful Adwords campaign.

To apply this strategy you need to first identify a list of keywords that you want to bid on Google Adwords. I generally like to start off with a list of 100 or so keywords.

Next, go through your list and try to identify those keywords that you feel should have commercial intent. I like to narrow the list to about 20 keywords that I feel should have the highest commercial intent.

Next, go to http://adlab.msn.com/Online-Commercial-Intention/Default.aspx. Once there, you simply plug any keyword or phrase into this tool and it will predict the commercial intent for that keyword. Write that figure along side of your keyword.

After you have completed this process for all the keywords on your short list, you can see which keywords have the highest commercial intent. You then will select one or two keywords to use for a test. I recommend that your use a keyword or keyword phrase with at least 3000 searches a month so that I can test the ad quickly.

Finally create you Google Adword ads and test them to see which has the highest CTR and which ad converts the best into sales.

Using this process you know that these should be your best converting sales keywords, so you can see if the Adword campaign will be profitable or not.

Authors Bio

For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.

Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.

Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .