How To Write Great Headlines That Pre-Sell Your Prospects
Do you want to know the top secret to effectively selling things online?
It’s uncovering the RIGHT WORDS for the job.
Think about this: Most visitors take 8 seconds or less to decide whether to stick around or move on to the next site. You have just 8 seconds to convince them that your site is where they will get what they are looking for.
It doesn’t matter how incredible your product is or how amazing your website is… if your words don’t grab your visitors attention, they’re going to leave.
Make note of this point: of all the words on your site, the most important are the ones in your HEADLINE.
Your headline is the first thing anyone sees on your website. You want your headline to jump off the page, capture their attention – ignite their curiosity – and pull them deeper into your site. And it has to do it in under 8 seconds!
Make YOUR headlines work for you by using the following formula:
MAKE YOUR HEADLINE RELATE TO THE PROBLEM THAT BROUGHT THEM TO YOUR WEBSITE IN THE FIRST PLACE…
When visitors come to your site, are looking for information to solve a problem.
They may be looking to learn about training their dog. Maybe they’re searching for information about how to cure diabetes. Or, maybe they want to start their own online business.
Whatever their problem is, you want to relate to it in your headline. You need to demonstrate that YOU know what their problem is all about. When you show a clear understanding of their problem – they will be far more willing to stay on your website.
PRESENT A SOLUTION TO THEIR PROBLEM…
Once you’ve described a problem, you now want to solve it. You should do this in a way that creates a powerful image in your visitors mind.
Describe how your dog training course will have their dog obeying every command in 5 easy lessons.
Tell your visitors they’re about to discover the latest research and cure to diabetes.
Promise to show them how to start their own online business for under $100.
You want them to see the end result and stir their emotions that this just might be the solution to their problems.
STATE THE BENEFIT THEY WILL GET FROM WHAT YOU HAVE TO OFFER…
There is a story about a man who went to the hardware store for a drill. He didn’t go there because he wanted a drill. He went because he wanted a hole.
People want to know what your product or service does.
Let them know they’ll get the inside scoop on dog training – because you have successfully trained over 300 dogs.
Describe the relief they will experience when they get their blood sugar under control without medications.
Help them imagine what life will be like when their online business goes ballistic and they can stay at home with their family.
You need to answer the question that’s on your visitors mind… “What’s in it for ME?”
SPEAK TO THEM AS IF THEY WERE A CLOSE FRIEND SITTING ACROSS THE KITCHEN TABLE FROM YOU…
Write your headlines as if you were talking to your closest friend. If your customers use certain dialog, make sure you talk to them in the same language.
For example, if your customer is a professional, talk to them as a professional. If they are a ditch digger, talk to them as a ditch digger.
You need to know your market and speak their language.
Your goal is to… Get them to picture how great their lives will be after they’ve used your product or service.
But, they won’t listen to you if you talk in a different language. They won’t believe that you really understand their problem if you do.
MAKE YOUR HEADLINES “JUMP OFF THE PAGE”
It’s all about how you format your headline.
- Try to limit yourself to just one important idea per line
- Also, use formatting tricks such as italics, bolding, and ALL CAPS
- Use shadowing so that your headline pops off the page
- Use a color to have it stand out from the rest of the page
You want your visitors to capture the meaning of your headline at a single glance.
Your headline can have a huge impact on your sales, so it’s important to spend the time creating several headlines so the you can uncover the right combination of words to get the impact that you want.
We spend HOURS on our headlines, and usually create 50 headlines before we select the one we want to use.
We suggest that you choose at least three headlines and test them. Run each headline until you feel that you have a good sampling of the market and then test it against another headline and compare the results.
It is no different than running an Adwords campaign. You always want to be testing to find the best headline for your sales copy.
You may have to tweak them several times before you hit the bulls-eye. But, keep testing because it is definitely worth the effort. It can make as much difference as a 500% increase in sales.
While the main purpose of your headline is to grab your visitors attention and get them to stick around to learn more, the secondary purpose is to get them to read your Sub-headlines.
Your headline and sub-headline should act together to draw a visitor into your salescopy. Website visitors will skim your salescopy before they decide if they want to read further. We recommend to our clients that their headline and sub-headlines provide a 30,000 foot view of your program and they are weaved together in such a way as to communicate your entire story in “Cliff Notes”.
Your headline and sub-headlines should get your message across loud and clear. You need to write headlines that force your visitors to pay attention.
In todays market, where video is replacing the sales page, your headline may be the only sales copy that your website visitor sees. So make it great!
I recommend that if you want to write great headlines that you do two things:
First, create a swipe folder of headlines that you find appealing. One of the best resources for finding great headlines is Magazines. I like Readers Digest in particular.
Authors Bio
For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.
Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.
Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .
How To Write Great HEADLINES That Pre-Sell Your Prospects!
Do you want to know the top secret to effectively selling things online?
It’s uncovering the RIGHT WORDS for the job.
Think about this: Most visitors take 8 seconds or less to decide whether to stick around or move on to the next site. You have just 8 seconds to convince them that your site is where they will get what they are looking for.
It doesn’t matter how incredible your product is or how amazing your website is… if your words don’t grab your visitors attention, they’re going to leave.
Make note of this point: of all the words on your site, the most important are the ones in your HEADLINE.
Your headline is the first thing anyone sees on your website. You want your headline to jump off the page, capture their attention – ignite their curiosity – and pull them deeper into your site. And it has to do it in under 8 seconds!
Make YOUR headlines work for you by using the following formula:
MAKE YOUR HEADLINE RELATE TO THE PROBLEM THAT BROUGHT THEM TO YOUR WEBSITE IN THE FIRST PLACE…
When visitors come to your site, are looking for information to solve a problem.
Etc..
