If You Want To Drive Massive Amounts Of Traffic To Your Website, You Need To Implement This Internet Marketing Strategy Today!
Most online marketers believe that SEO is the most effective way you can get traffic to your website. I don’t agree!
You can’t deny that search engine optimization is a critical component to your long term online marketing strategy, it is no longer the “holy grail” of internet marketing. Today, you will acquire traffic from multiple sources, not just from the first page of Google.
This is exciting news if you have an internet marketing business, because you don’t have to rely on your ranking with Google to succeed. You simply have to position yourself wherever your prospects congregate online.
Here is a tidbit of marketing advice that I received from Internet Marketing guru David Frey: “If you want to succeed online, be where the people are.” In other words, stand amongst a large crowd and some of the people will stumble upon you. If there are a lot of people that stumble upon you, you can have a very successful online business.
Several years ago, your ranking on Google determined your success. You had to rank on the first two pages of Google if you expected to get free organic traffic to your site. The fact is social websites have more searches performed than does the Google Search Engine.
Don’t misunderstand me, if you are on the first two pages of the Google search results you will get a huge amount of traffic, but most people marketing on the internet will get more traffic from Web 2.0 sites.
Today’s online marketing strategy is best described by a term I first heard from Internet Marketing guru – Jeff Johnson. He coined the online marketing term as ‘Breadcrumb Marketing’. Your strategy should be one of being everywhere people in your market congregate, and leave a trail of breadcrumbs back to your website.
If you follow this strategy and promote where your niche market congregates, you can drive huge amounts of free traffic to your website. In today’s online world, you will find people from your niche market hanging around Web 2.0 websites like YouTube, Facebook, and Digg.
This point is worth repeating: this is an exciting development for anyone marketing online because Google no longer controls your success, you do. The next step is for you to define and execute an internet marketing strategy that takes advantage of these new trends brought on by Web 2.0 sites.
Authors Bio
For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.
Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.
Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .
Revealed For The First Time To Our Readers; A Little Known Technique That Can Mean The Difference Between A Successful PPC Adwords Campaign And One Resulting In Failure.
Online marketers are always looking for any advantage they can find to identify and create a profitable PPC Adword campaign.
What if a strategy existed where you could start any PPC marketing campaign with a 40% higher probability of success; do you think you would make more money? Of course you would, but what strategy can make such a difference in predicting the success of one’s campaign?
The tactic that I am about to reveal, is available to everyone, but only a few know of its power to quickly reveal if a PPC campaign will be successful. This tactic is just one of the many strategies and tactics we reveal in our Internet Marketing Strategies & Tactics $7.97 Membership Program.
The strategy is this: Simply begin any PPC campaign with only the keywords that have a high probability of commercial intent.
What do we mean by commercial intent? Studies have found that some keywords have a higher probability of a person purchasing a product than other keywords. For example: If we were to do a search using the keyword “Nikon DX40 Camera”, there is a greater chance that I am ready to buy (commercial intent), than if we were doing a search on “Digital Camera.”
We know that most people use the Internet to research information about products. But there reaches a point in the process when you make a decision to buy; and that is when you want to be the PPC ad they click on. The question is: can we predict what keywords have a higher commercial intent then others?
There are expensive software programs that will provide you with commercial intent, but most online marketers can’t afford them, especially when you are just getting started in online marketing. Fortunately, there is a free tool, which will provide you with this information. This tool is part of Microsoft’s adCenter Labs. You can get access to this tool by going to http://adlab.msn.com/Online-Commercial-Intention/Default.aspx. You simply plug any keyword or phrase into this tool and it will predict the commercial intent for that keyword.
If you start your campaign by testing only those keywords with the highest commercial intent, you can dramatically increase the probability of finding a successful Adwords campaign.
To apply this strategy you need to first identify a list of keywords that you want to bid on Google Adwords. I generally like to start off with a list of 100 or so keywords.
Next, go through your list and try to identify those keywords that you feel should have commercial intent. I like to narrow the list to about 20 keywords that I feel should have the highest commercial intent.
Next, go to http://adlab.msn.com/Online-Commercial-Intention/Default.aspx. Once there, you simply plug any keyword or phrase into this tool and it will predict the commercial intent for that keyword. Write that figure along side of your keyword.
After you have completed this process for all the keywords on your short list, you can see which keywords have the highest commercial intent. You then will select one or two keywords to use for a test. I recommend that your use a keyword or keyword phrase with at least 3000 searches a month so that I can test the ad quickly.
Finally create you Google Adword ads and test them to see which has the highest CTR and which ad converts the best into sales.
Using this process you know that these should be your best converting sales keywords, so you can see if the Adword campaign will be profitable or not.
Authors Bio
For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.
Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.
Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .
How To Build A List Of Potential Buyers… BEFORE You Even Have A Product!
A common obstacle for most online businesses is they don’t have a list of people to contact when they start their online business. Everyone in online marketing will agree that it would have been much easier to launch a product if they had a list of 5,000 – 10,000 people to contact in their niche. There is a simple solution to this problem, which is to use Google AdWords to start marketing to people in your niche before your product even exists?
By applying this strategy, you can start building your list of potential people to sell your product too immediately. You don’t have to wait months while you’re building your product before you find a group of eager buyers in your market. You simply need to find someone else’s product for your niche (preferably one that will complement your product) that you can sell while you build your own product.
This strategy also lets you get your business up and running quickly, in a matter of days instead of months. And, while you are building your list of potential buyers, you will be making sales that can help cover any of your costs.
Finally, it’s a fantastic way to confirm that you have a product that will sell once it is released to the general population. You can easily get feedback from your initial list on their interest for the product that you plan to bring to market.
Here’s how you can implement this strategy…
- Find an affiliate program for a product that you can sell to your niche market
You’ve done your keyword research and you know what people are searching for in your niche market.
Now it’s time to put those keywords to the test!
How do you do this? You find a product for your niche, which solves one of their three largest problems.
For example, let’s say one of your top keyword phrases is, “how to sell a horse on the internet.”
Based on this and other similar keyword phrases, you’re thinking about creating an eBook that shows people how to sell their horse on the internet. In your research of affiliate products, you find someone who is selling a program on horse training.
- You then sign up as an affiliate and create a squeeze page to capture their name and email address.
You tell them you have found a great solution to training horses.
Here’s the really great thing about this strategy…
You will also be building a list of potential buyers who have already proven they’re active in your niche market.
- Use Google AdWords to drive potential buyers to your squeeze page
Once you’ve created your squeeze page, you’ll want to start sending traffic to it right away.
That’s where Google AdWords comes in… PPC ads are simply the best way to send instant traffic to a website.
We suggest that you sign up with Google AdWords and create a minimum of 5 ad groups representing your top keywords. This will give you a great opportunity to test the effectiveness of your keywords and your squeeze page.
Set a minimum budget. The more traffic you send to your site, the bigger your list will be when it comes time to launch your product.
… And that means more potential customers for you!
Not only will this strategy help you build a list, it will also give you critical information to help to build your website. You will have discovered the keywords that send the greatest number of converting visitors. Plus, you can test different versions of your squeeze page to determine which benefits are most appealing to your target audience.
The bottom line is this: you don’t need to wait until you have your own product to start building your list. You can find an affiliate program, build your squeeze page, create your Adwords Campaign, and start making money within 48 hours.
How you implement this strategy
- We suggest you go to Clickbank.com to find affiliate products for your niche market. We recommend that you look for products that pay at least $30 in affiliate commissions.
- You should click on the link and visit the sales page for each product. You want to find a product with a sales page that will convert visitors to sales. The best way to judge that is to see how you feel when you are on the sales page. Are you compelled to buy their product if you had the problem that they say they can solve? If you are, that’s a good indication that it’s an affiliate program that will work.
Here are 5 questions you should ask yourself about the landing page’s quality.
- Does it look believable?
- Does it look trusting?
- Are there any testimonials?
- Does it clearly state what the customer will receive?
- Are there any “extras” like videos, actors that walk onto the screen and talk directly to the visitor, or a “timer”?
3. Narrow your list to three products and then select the one that you feel is the best one to promote. Keep the other two in the back of your mind, in case your first product doesn’t sell. The benefit of selling someone else’s product to build your list, is that if it doesn’t convert you can replace it with a different product.
One final note: don’t try to find the “hot new product” to sell. Your primary goal is to build your list, so you want a product that applies to your niche market. It doesn’t do you much good if you are trying to break into the “horse” market, and you build a list from the “weight loss” market. You want to stay within your niche market.
Authors Bio
For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.
Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.
Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .
Most Entrepreneurs Are Leaving Buckets Of Money On The Table… And Putting Control Of Their Business In Someone Else’s Hands.
If you’re marketing on the Internet and you don’t have your own product to sell, you’re sabotaging your own business.
An internet business is no different in this respect than a brick-and-mortar business. If you don’t own the product, somebody else controls your business, plain and simple. If something happens to that company, it can have a dramatic effect on your income.
I know from experience. I live in North Carolina, and Amazon announced earlier this year that they were severing their relationship with all affiliates in North Carolina to Avoid Taxation by North Carolina. I had absolutely no control over Amazon’s pull out of North Carolina.
In today’s market, we see the ripple effect when companies go out of business because of tight credit markets and the recession. It has a negative impact on anyone who is associated with a company that goes out of business. When you sell somebody else’s product or services, your success will always be at the mercy of somebody else’s business.
An example of this was when Chrysler and GM scaled back on the number of dealers in their networks. Although these dealers thought they owned their own business, they were only a sales arm of the manufacturer. They had no control over the total devastation of their business brought about by a decision made by their supplier.
If you’re marketing on the Internet and you don’t have your own product to sell, you’re sabotaging your business.
If for no other reason, you should develop your own product so that you maintain control over your own business. This fact alone should motivate you to create your own product, but if it doesn’t, there are seven other powerful reasons why you should create your own product. We are going to share the first three with you …
First, you can’t expand your marketing efforts through other people…
A very wise man businessman once shared with me that there are only two ways to make money in this world: you either have money which in turn allows you to make more money, or you must duplicate yourself through other people. Affiliate marketing is the way you duplicate yourself on the Internet. If you don’t have your own product, you can’t get affiliates to sell for you.
By having your own product, your old competitors become your new sales force…
Second, if you’re not selling your own product, you face fierce competition from other affiliates.
You’re always forced to ask yourself the following question: how do I differentiate myself from other affiliates who are selling the same product?
In the brick-and-mortar world, competition is a less significant problem. This is because geographic boundaries limit the effect the competition can have on your business. For example, if you have a store in one community, and your next competitor is 60 miles away, he’ll have little effect on your business. But on the Internet, your competitor is only one click away and that can have a huge effect on your business.
Third, it’s harder for you to be recognized as an authority in your niche market…
When you sell someone else’s product, you are just another player in a very large field. From a consumer’s standpoint, it doesn’t matter if they purchase the product from you or from a competitor. Once you create your own product, you take on a new status in your niche market. You will be considered an authority in your niche and that translates into increased sales.
The final four reasons for manufacturing your own product…
You will experience greater profits and put more money into your pocket. Wow, creating your own product could double, triple or even increase your income tenfold. For example:
Assume that you are selling someone else’s product and make a 50% commission, which is equal to $25 per sale. When you sell 1,000 units, your gross profit is $25,000. Now, let us assume that you sell your own product for $50 and keep 100% of the money. If you sell the same 1,000 units, your gross profit is $50,000. You doubled your profit and put an additional $25,000 into your pocket.
But, it gets even better…
You can also expand your sales by setting up an affiliate program. Let’s assume in addition to your own personal sales, you have 10 affiliates selling your program. What happens when each one makes 1,000 sales just like you.
First, you have expenses that weren’t there when you just sold the program yourself. Let’s say that 60% of sales goes to expenses such as commissions and other affiliate costs. You have 10,000 additional sales at $50 = $500,000 in sales. But, 60% or $300,000 goes out in affiliate costs and you net $200,000. The income you derive from affiliate sales is $200,000 and the income you get from your own sales is $50,000 for a total of $250,000. That is a tenfold increase in your net income.
But, it gets even better…
Now you control the price, so let’s say that you decide to raise the price by 10% or $5.00. However, because you raised your price, you actually experience a 5% decrease in business. Your sales are now 950 units at $55.00 which generates a profit of $52,250. Your affiliate sales are also reduced to 9,500 units, which at $55.00 grosses $522,500. After you subtract 60% for affiliate expenses ($313,500) you are left with a profit of $209,000. When you add the $209,000 profit from affiliates to your $52,250, you have a total profit of $261, 250, which is an increase of $11,250 just because you control the price.
But, it gets even better…
When you sell someone else’s product, you are just another player in that niche market. It doesn’t matter if someone purchased the product from you or purchases it from a competitor. But, once you create your own product, you take on an new status in your niche. You become an authority in your niche.
When you become an authority in any niche market, people tend to listen to what you have to say. That translates into increased sales. Isn’t this what you want? You got into business on the Internet to make money. More sales equates to more money!
But, it gets even better…
By having your own product, you add unique content to your website. Google loves websites with unique content. And, because you’re an authority, other websites will naturally link to you. Google also loves websites that have lots of one way links to them. They recognize these sites as authority sites and rank them higher in the organic search results.
If your ranking lands you on the first page of Google, you get more organic leads and this in turn leads to more sales and additional profits. All of this happens just because you have developed your own product.
Authors Bio
For the past 11 years, Randy’s principle business enterprise has been in the top 5 listings on Google for his industry. His list of clients includes the Department of Defense, Department of State, Municipalities, Fortune 500 Companies, College and Universities, and several hundred small businesses.
Today, Randy is using his acquired knowledge to help businesses learn how to grow through the savvy use of internet marketing techniques. His central focus is to take complex online marketing strategies and tactics and break them down into easy to follow step-by-step processes.
Randy has written and published articles on internet marketing strategies to show businesses how to make money online. You can access these resources and learn how you can make more money online at www.InternetMonetizationUniversity.com .
