Finally Revealed! Instant Strategy Anyone Can Use To Increase Sales From 1/2% to 12%… Add Video To Your Sales Process Using This Proven Tactic!
Posted by Internet Marketing Strategies and Tactics on November 17, 2009 · Leave a Comment
There are many reasons why you want to use video in your internet marketing business, but one statistic stands out from all the rest.
- Typically, only ½% to 2% of visitors to your website will purchase your product if your website is text only. If you ad sales-orientated videos to your site, of the people viewing them over half will take some sort of action, and 12% will actually purchase the product offered.
Simply put, if you’re not using video in your online marketing efforts, you’re leaving money on the table.
When you use video, you need to determine how you are going to use the video you produce….
- Will the video be used to pre-sell your product
- Will it be used to actually sell your product
- Will your video be used to demonstrate a feature of your product
- Will it be the information product itself
Once you define how you want to use the video, the next step is to crystallize the message that you want to convey to your audience. We like to teach “The Seven Slide Solution” by Paul Kelly. A study from Princeton University on cognitive science reported that the average person can hold and process only seven pieces of information in short memory at one time
Paul Kelly writes that: “people think in ideas, not in facts and that the structure by which people communicate ideas with one another is with stories.” When you build your video around a story, your audience will understand your ideas and can be persuaded to consider changing their status quo.
Stories are the most powerful communication device anyone can use to sell a product or idea.
To tell a great story, you need to storyboard the sequence of how you want to lay out your video. A storyboard conveys a visual line of reasoning and shows how each idea relates to the other ideas. It allows you to determine what should be included or excluded from the presentation
What makes this process easy is that every good story has the same structure. As long as you follow that structure, you are guaranteed to make a great video.
