How to Build a List of Potential Buyers… BEFORE You Even Have a Product!

A common obstacle for most online businesses is they don’t have a list of people to contact when they start their online business. Everyone in online marketing will agree that it would have been much easier to launch a product if they had a list of 5,000 – 10,000 people to contact in their niche. There is a simple solution to this problem, which is to use Google AdWords to start marketing to people in your niche before your product even exists?

By applying this strategy, you can start building your list of potential people to sell your product too immediately. You don’t have to wait months while you’re building your product before you find a group of eager buyers in your market. You simply need to find someone else’s product for your niche (preferably one that will complement your product) that you can sell while you build your own product.

This strategy also lets you get your business up and running quickly, in a matter of days instead of months. And, while you are building your list of potential buyers, you will be making sales that can help cover any of your costs.

Finally, it’s a fantastic way to confirm that you have a product that will sell once it is released to the general population. You can easily get feedback from your initial list on their interest for the product that you plan to bring to market.

Here’s how you can implement this strategy…

• Find an affiliate program for a product that you can sell to your niche market.

  - You’ve done your keyword research and you know what people are searching for in your niche market.

  - Now it’s time to put those keywords to the test!

  - How do you do this? You find a product for your niche, which solves one of their three largest problems.

  - For example, let’s say one of your top keyword phrases is, “how to sell a horse on the internet.”

  - Based on this and other similar keyword phrases, you’re thinking about creating an eBook that shows people how to sell their horse on the internet. In your research of affiliate products, you find someone who is selling a program on horse training.

• You then sign up as an affiliate and create a squeeze page to capture their name and email address.

  - You tell them you have found a great solution to training horses.

  - Here’s the really great thing about this strategy…

  - You will also be building a list of potential buyers who have already proven they’re active in your niche market.

• Use Google AdWords to drive potential buyers to your squeeze page.

  - Once you’ve created your squeeze page, you’ll want to start sending traffic to it right away.

  - That’s where Google AdWords comes in… PPC ads are simply the best way to send instant traffic to a website.

  - We suggest that you sign up with Google AdWords and create a minimum of 5 ad groups representing your top keywords. This will give you a great opportunity to test the effectiveness of your keywords and your squeeze page.

  - Set a minimum budget. The more traffic you send to your site, the bigger your list will be when it comes time to launch your product.

  … And that means more potential customers for you!

Not only will this strategy help you build a list, it will also give you critical information to help to build your website. You will have discovered the keywords that send the greatest number of converting visitors. Plus, you can test different versions of your squeeze page to determine which benefits are most appealing to your target audience.

The bottom line is this: you don’t need to wait until you have your own product to start building your list. You can find an affiliate program, build your squeeze page, create your Adwords Campaign, and start making money within 48 hours

How you implement this strategy

1. We suggest you go to Clickbank.com to find affiliate products for your niche market. We recommend that you look for products that pay at least $30 in affiliate commissions.
2. You should click on the link and visit the sales page for each product. You want to find a product with a sales page that will convert visitors to sales. The best way to judge that is to see how you feel when you are on the sales page. Are you compelled to buy their product if you had the problem that they say they can solve? If you are, that’s a good indication that it’s an affiliate program that will work.



Here are 5 questions you should ask yourself about the landing page’s quality.

1. Does it look believable?
2. Does it look trusting?
3. Are there any testimonials?
4. Does it clearly state what the customer will receive?
5. Are there any “extras” like videos, actors that walk onto the screen and talk directly to the visitor, or a “timer”?
3. Narrow your list to three products and then select the one that you feel is the best one to promote. Keep the other two in the back of your mind, in case your first product doesn’t sell. The benefit of selling someone else’s product to build your list, is that if it doesn’t convert you can replace it with a different product.

One final note: don’t try to find the “hot new product” to sell. Your primary goal is to build your list, so you want a product that applies to your niche market. It doesn’t do you much good if you are trying to break into the “horse” market, and you build a list from the “weight loss” market. You want to stay within your niche market.